APE
AI-native, end-to-end intelligent media production platform.
AI-assisted production across content planning, script writing, media preparation, rough-cut editing, and fine-cut editing — powered by Sobey Mingmou multimodal understanding capabilities and DeepSeek models.
Overview
APE 2.0 is Sobey's AI-native intelligent media production platform, built on a modular intelligent engine architecture and a closed-loop workflow design. It deeply integrates Sobey's Mingmou multimodal understanding capabilities with the DeepSeek model, covering every key stage from creative planning to final program output — content planning, field shooting, media preparation, script writing, rough-cut editing, and fine-cut editing — for media organizations and content creators.
Challenge
Modern newsrooms often rely on fragmented workflows across multiple systems: topic planning, script writing, media preparation, and editing are handled separately, requiring manual searching, matching, and assembly of content. These disconnected steps slow down production and make it difficult to respond quickly to the demands of today's news cycle.
Scattered story discovery
Story leads, hot topics, and event information are distributed across multiple sources — collecting, analyzing, and pushing relevant insights into topic planning requires significant manual effort.
Slow script-to-screen
Scripts often go through separate stages of writing, refinement, proofreading, and review, creating repeated revision cycles before production can begin.
Manual media preparation
Matching script segments with available media assets — and identifying what needs to be shot or generated — often relies on manual searching and editors' experience with the archive.
Multi-format pressure
The same story must be adapted into multiple formats — broadcast programs, vertical short videos, and social content — each requiring separate editing, assembly, and captioning workflows.
Solution
APE 2.0 enables an end-to-end intelligent production workflow through a closed-loop architecture, connecting each stage from planning to final output.
- Topic planning — Preset AI agents analyze story leads, track hot topics, summarize events, and push relevant information to the topic planning system on schedule.
- Script writing — AI-assisted writing generates and enhances scripts from video, audio, text, and shooting logs with genre and style controls; scripts then go through intelligent review and traditional proofreading workflows.
- Media preparation — AI-powered media analysis automatically segments scripts and analyzes the media library to identify usable assets, required field shooting, and content gaps that can be filled through AIGC generation.
- SOT processing — AI automatically matches relevant sound bites based on scripts, performs ASR analysis, and assembles SOT content for editing workflows before final refinement in NLE systems.
- Intelligent generation and assembly — Text-to-image, text-to-video, text-to-music, voice generation, and ComfyUI workflow integration provide flexible AIGC capabilities, while frame-level intelligent tagging improves media understanding and timeline assembly supports final content creation and export.
Result
APE 2.0 enables newsrooms to move from story leads to finished programs through an end-to-end intelligent workflow — delivering seamless 0-to-1 content production while maintaining editorial control throughout the process.
Production stages covered — planning, shooting, media preparation, script writing, rough cut, and fine cut.
Timeline aspect ratios — 16:9, 9:16, and 1:1 — for broadcast, mobile, and social delivery.
Documented scenario pipelines, from news production to AIGC short-video creation.
Explore the full product line.
From ingest and signal processing to switching, playout, and AI — every Sobey product is engineered to work as one system.